Wirral Methodist Housing Association (WMHA) aspired to move to a more agile working environment, with staff enabled by technology. The association had a long-standing outsourced IT support relationship for operational IT delivery, but hadn’t undertaken a strategic review of whether their technology was fit for the future and would be what was needed to achieve their business objectives and capitalise on the much changed post-COVID working world. WMHA had also, over previous years, built a systems portfolio with several disparate and disconnected applications. The association wanted to audit this portfolio and develop a strategy which would set out a plan to help them use technology more effectively to improve their working practices and the service they provide to customers.


WMHA appointed DTL Creative to support them to develop an up-to-date IT Strategy and action plan, which included a high-level audit of their systems and applications portfolio.


The engagement started with an intensive discovery phase, during which the DTL team endeavoured to get to know WMHA as well as they could as an organisation. Through meetings with senior management, principal contractors, and staff groups, the DTL team were able to gain a detailed understanding of the challenges currently faced throughout the various levels of the association.

This high level of business involvement and inclusion continued throughout the engagement, with colleagues consulted at every stage to ensure they played their part in developing strategic principles and objectives for the IT and digital remit that would contribute to the organisation’s mission and vision and were in line with the associations’ core values.

This allowed the DTL team to facilitate the creation of a strategy which reflected the ambitions and aspirations of the organisation while, at the same time, was practical and achievable, setting out clearly how the IT and digital remit would deliver business improvements.


The IT strategy was reported to and approved by the WMHA Board in June 2021, and the association is now working with DTL to set out and deliver action plans to achieve the agreed strategic objectives, including various quick wins which will make an instant positive impact on ways of working and operational processes.

The inclusive approach taken to developing the strategy, which accurately reflected the business challenges and opportunities, achieved buy-in from across the staff team at WMHA, who are positive about and motivated to deliver it.


It’s genuinely unusual to get something back from a consultant that really does reflect the organisation’s tone of voice, mission and vision. This is really refreshing! The DTL team have hit the nail on the head here, everyone likes it and is bought in, at all levels of the organisation. We’re looking forward to now putting actions in place and working together as a staff team and with our partners to achieve this ambitious IT Strategy.

- Paul Carhart, Chief Executive