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True Value through True Costs

The importance of Total Cost of Ownership in Social Housing Technology

Over the years, my team and I have carried out many procurement and software selection exercises of very expensive housing systems for landlords. One thing we have seen is that very often you will come across terms and questions such as ‘We would expect to see true Value for Money from your software’. Or ‘You must demonstrate how we would see VFM or cost savings’. What we don’t hear very often is ‘What is our Total Cost of Ownership for this particular system?’

The big problem here is that what value means for the organisation is rarely qualified and quantified in the procurement itself, or even afterwards as those implementing seek to find out what the total cost is and what return they will get to justify their (over)spend.

For as long as I can professionally remember, I had it drummed into me that, as an IT leader, Total Cost of Ownership (TCO) is the most important thing you can get right in relation to cost and budget management. TCO is the total of ‘all’ costs related to and incurred through the use of software and is a critical part of ensuring you get Value for Money (VFM) and any reasonable Return on Investment (ROI). They are all kind of related.

But, and it’s a big but (and I cannot lie), the housing sector does not use TCO properly. In fact, I only see it used on very few occasions. This is a real shame, as technology costs a lot. The big question therefore is, if you want to consider the true potential value of a product, why does the sector not make more of an effort to work out he real costs?


How to start looking at your TCO in three simple steps

Step 1: Classify your software solutions

The first exercise you may consider is classification of your software solutions. At present, software you have will fall under one of three categories:

  1. Off-the-shelf software. Typically runs on-premises or a hosted data centre. Think of your current Housing Management System.
  2. Cloud, SaaS software you lease/subscribe to. Think 365, Salesforce or the likes.
  3. Bespoke/custom software developed by a third party, an internal team of developers or a partner organisation.

Step 2: Classify the types of costs associated with each of your software solutions

The second exercise is to consider the types of costs applied to the software types you have above.

Generally speaking, most people will break down these costs into three categories. These categories follow the life cycle of a system within the organisation:

  1. Commissioning costs
  2. Operational costs
  3. Retirement costs

Personally I would argue there is also a fourth, procurement, but I will leave that out of the overview right now, as otherwise I might as well write a book. As the plural of ‘costs’ probably gives away, each of these categories can also be broken down into various categories. This brings us to step 3.

Step 3: Classify and quantify the types of costs associated with each life cycle

The third and final step is to break down the activities and elements involved at any of these stages per sofware solution. This ranges from any hardware needed to run the solution to ongoing training needs for your staff and making sure your data are protected.

The list can be very long, and that might be scary. But, if you want to start to understand what value your systems are bringing to your organisation, you will also need to know what they are costing you; to the very last penny!


You can only see and talk about the value of things you are honest with yourself about Total Cost of Ownership

This has been one of those articles that was meant to be a quick overview of the importance of Total Cost of Ownership and the value of software. However, I got a bit carried away, and could have kept going.

It’s a subject DTL Creative know a lot about, and I feel it is one of those areas that, while it is  incredibly important, it is often underplayed in the sector.

Software is complicated in its entirety. It is complex in its architecture, maintenance and all the costs involved with that. However, it being complicated is not an excuse to glance over it or hold up a wet finger in the wind when setting budgets, writing procurement proposals and reporting on the value a system has brought to the organisation. Indeed, your IT set-up can and should be seen as one of the most important assets you have; so why would you not put in the effort and measure its total costs and the value it brings to not just you, but also your stakeholders.

In the end, IT is about serving customers. These customers are not always the systems users as some would expect. It is about the end customer and in the case of Social Housing, it’s the tenant that needs to see the benefit. It is the tenant that must benefit, to be safe, to be warm and to be confident that somewhere down the line the housing provider is using software to improve their lives.


Getting Started: Common costs you need to know to understand Total Cost of Ownership

The following sections discusses per category from step 2 the most common costs associated with each life-cycle. This list is, of course, not exhaustive. So, if you know there’s even more to it, add that to your spreadsheet as well!

Commissioning Costs

Costs in this category are all the costs incurred when implementing new software. These include initiation and start-up costs. I don’t like to teach folks to suck eggs, but it is worthwhile listing just some of the basics here.

Software.

Software such as housing management systems usually have an up-front software cost plus user licenses, based on assets, users, etcetera. But make sure you understand them fully.

Hardware.

As far as hardware is concerned,the cost of servers and applicable, dedicated, storage to run the software is obvious, but what about and other costs like backup and disaster recovery.

Integration.

These days, very few systems work in isolation. This means they require interfaces to other systems to reap the overall benefit. You will be very likely at some point have to pay to get one system to talk to another. This could be from a third party asking for development time or internal need to assign resource, contractor, or to buy some development tools. Everything is always possible here, but at a cost, and it’s not always straight-forward.

Training.

Sometimes forgotten, the cost of training users applies to all types of software, with varying degrees of need. The training may be internal costs if you haver built it yourself or external costs from suppliers.

Customisation.

Different landlords have specific ways of doing things, so account for this in any customisation you may need to off-the-shelf solutions. It may simply come down to a few small tweaks, but perhaps it is a larger more bespoke adaptation. Whatever it is, it should be calculated in the TCO.

Project & Implementation.

The cost of building and testing software is one thing, but remember the actual resource needs to be accounted for. You may backfill, employ specialist skills or consultancies. There are also costs of setting up things like backups, contingency plans, backups and so on.

Data migration.

Data is a big one. We know that a great deal of suppliers will only help you part of the way in data migration. The cost of moving data from the legacy system to the new system can soon add up and increase your Total Cost of Ownership.

Operational Costs.

Costs in this category are all the costs incurred in the day to day running, maintaining and using of any systems and applications you have, both hardware and software.

Software maintenance & support.

This obviously does not apply to cloud software. However, for software products you have bought off-the-shelf you will have signed up to support agreements that may or may not include patches, version releases and bug-fixes. The small print is the important aspect here. Know what you get and what you don’t get and cost accordingly in your TCO.

I won’t go into Escrow agreements here, but you should know if you have one or not. I’m personally not a fan in case you are remotely interested.

Licenses.

For off-the-shelf software, as the number of users grows in the company, new licenses must be purchased. If the number of users decreases, there are no refunds. For cloud software, licenses are typically priced per month, although they usually require an annual contract. Note that if the number of users increases, this cost increases. If the number of users decreases, this cost may decrease but often only when the contract is renewed.

Ongoing Support.

No matter how it is provided, helpdesks and administration is a must. You may have analysts and developers the system as well. One option here is to calculate costs based on user numbers, and factor in the costs of managing them either all-in or as department service costs.

Ongoing Training.

From time to time, you will have new users, new starts, or perhaps something bigger like a merger where hundreds of new users find themselves with new software at their fingertips. They will need trained, so where you can budget, where you can’t add it in during the years spend.

Adaptations and Enhancements.

Things change, it’s a matter of fact. Sometimes it can be regulatory things such as Decent Homes, it could be a new control such as GDPR or perhaps some company restructuring. Whatever it is, it will more than likely require some software changes.

Upgrades/Version releases.

Off-the-shelf software will have upgrades over its lifetime. They can be time-consuming, risky but also costly.

Disaster recovery & Business Continuity.

The provision and cost of a backup strategy is one thing but so are things like testing. Have you a strategy and cost plan in place?

Environment & Sustainability.

What about electricity/power, environment and sustainability? The costs of running the software in your server room like power, cooling and floor or rack space. You can add on security, alarms, suppression systems and so on here as well to calculate how the systems you use affect the environment.

Depreciation.

Your finance/accounting department will love that you do this. Writing off the capital cost of the software and the hardware it runs on is very important but often overlooked. You obviously can’t do this in cloud-based services.

Security.

The costs of keeping your systems secure is not just in the code and the permissions of users but also applies to how you manage cost apportionment to firewalls, anti-virus etc. What about penetration testing. Have you thought of that in your TCO model?

Retirement Costs.

From time to time, you will cease to use some software. A fancy word for this is retirement. There are costs incurred when retiring software that will add to the Total Cost of Ownership. However, as well as the costs in transitioning to a replacement, some companies do not take into consideration that retired systems can still incur ongoing costs.

Accessing and Storing Historical Data.

As mentioned, data is a specific area where you may find it expensive to migrate data out your old and into the new system. While you may have decided against migrating specific (often transactional data) directly into your new application to save costs, there are various reasons to keep those historical data available somewhere else, not in the least for legal and regulatory and compliance purposes, but also to ensure that any ongoing chased debts are not lost.

Whatever the reason, if you don’t migrate it, you may have to pay to access it. Like all the specific areas in this article, there are more details to consider, but as you will see it is a large and important area worth serious consideration. Because, well, let’s be honest, how often have you seen existing suppliers be helpful in such areas. You have just gone to their competitor, so why would they ensure the data from their old systems will remain available to you for free? So, decisions need to be made and some of these will cost money that should be included perhaps in the TCO model for the new software.

Parallel Running of Legacy System(s).

Another example is a situation where legacy software may have to run in parallel to the new system for a set period, which, while often forgotten about, must also be costed.


Application strategy roadmaps plot your business journey

Application strategy: what #ukhousing leaders need to know

Application strategy: the most exciting #ukhousing topic? Maybe not, but it’s key to aligning your IT tools with business objectives and improved data intel.

Who needs an application strategy, anyway?

The case for an application strategy starts at executive level. Social housing professionals often ask how technology can help them achieve their business objectives. You might want to:

  • Better mitigate risk 
  • Expand your digital offer to customers
  • Be more proactive with reporting and governance
  • Improve value for money.

Many housing associations aspire to achieve an omnichannel service delivery model. This is where customers get consistent service, no matter which channel they use. Someone might apply on a website, then switch seamlessly to an app. But if a problem occurs, they can also phone the housing provider and speak to a person who can chat about their contact history.

These aspirations are not easy to achieve for many housing organisations. For example, if you previously procured a payments portal, then developed separate repairs web functionality later, the two systems may not talk to each other or share data. This can lead to a disjointed customer experience. The more standalone bolt-ons you implement to satisfy immediate needs, the harder it gets to create seamless services.

Clues to look for

Many housing providers have developed a sprawl of applications over time. That’s not surprising. When you’re running services day-to-day and fixing problems, it’s not easy to stick to a long-term plan; service delivery often takes top priority. Adding in the cultural challenge of trying to change systems that colleagues know (and even sometimes love!) can be tricky.

Sometimes you need an external trigger – perhaps a contract ending, or advance warning that software will not be supported in future, will prompt change. These events focus activity on selecting replacement options.

So what clues can help you spot possible challenges? The spreadsheet trail is a good place to start. It’s almost a ‘given’ when I start any review, that I’ll find teams who have lots of spreadsheets that supplement other systems (asbestos, gas certificates and anti-social behaviour are common).

Another clue involves understanding whether your data can help you achieve your long-term vision. One recent housing client wanted to remove barriers which were preventing their team delivering great services at first point of contact. They found that data conflicts between applications in their service centre, and staff having to jump between various applications, was causing bottlenecks.

In a time-limited, resource-constrained world, many housing professionals still work on a tactical basis. With reporting, monthly traffic light systems are good to track ongoing performance, but they don’t help with the bigger question of how services could be delivered more efficiently. And they don’t help you predict how doing X instead of Y might affect your business, or its customers. That’s where an application strategy can make a big difference.

Two key elements

There are two key elements you need to focus on to have an effective plan for your applications:

Application strategy

The process starts with your business plan and organisation values. It’s your ‘why’ and sets guiding principles to follow. Like any strategy, you need a clear vision and a clear picture of what a good result looks like. Think strengths, opportunities, aspirations and desired results.

By the end of this step, you’ve mapped all your current applications. We call this the ‘as is’ map. Now you can see where systems overlap or conflict and spot gaps to address. 

You might have aspirations to use predictive analytics and modelling. If 50 per cent of your customers pick up the phone, but you could encourage half of them to self-serve, how much could you reinvest in other services? Or, if you have data system and service silos, how can you change that and explore how cross-service links affect complaints?

Now it’s time to create a future state diagram; the ‘to be’ model. This should be more streamlined than the first example. It’s where you’ve removed overlaps, improved integrations, retired unnecessary applications and so on. It might also introduce new layers, such as customer relationship systems, a knowledge base or improved reporting functionality.

Application roadmap

Armed with a clear strategic direction, it’s time to look at your planned journey and build the roadmap. This builds a series of steps and a timeline, with costs to show how you’ll get from A to B.

Your choices will depend on past decisions, application availability and available resources. If you’ve recently implemented a new housing management system, you probably don’t want to rip it up and start again. But any systems due for replacement will be high on your list of priorities. The same goes for any systems that won’t be supported in future.

An application roadmap takes time to deliver. Two or three years is common for many housing organisations. The trick is to stay focused on your overall business objectives and keep track of progress. As each system comes up for replacement, you can then change things with your ultimate goal in mind. And if the unexpected happens (in other words, always!), you can adjust your strategy to reflect changing business and customer priorities.

Application strategy: in-house, or consultancy support?

Many housing associations and local authority housing teams already have their own IT specialists. You may wonder, do you really need external support for this task?

The answer is (drumroll…) it depends!

With a large technical team, you may have scope to reallocate resource away from day-to-day work – assigning dedicated IT professionals to conduct a market assessment and build the strategy and roadmap.

But few housing providers have this luxury, and that’s typically when people turn to housing technology consultants like DTL Creative. Consultancy support can bring in much-needed market knowledge. And that’s critical if you want to understand:

  • What is considered best practice in the housing sector
  • Which applications the leading IT providers are working on
  • What emerging technologies are on the horizon, but not yet implemented
  • How other providers with similar challenges are facing application challenges. 

Bringing consultancy experts in can ‘extend your workbench’. This complements in-house skills and provides more hands on deck.

Final thoughts

Building an application strategy is not about technology in isolation. It’s about how IT supports your business plan and business objectives. Like any strategy, a big part of this process involves consulting with service managers, to make sure people are on board and clear about future direction.

It’s also a great catalyst to explore what value systems are bringing to your organisation. For example, if you’re only using 10 per cent of a system but paying for 100 per cent, does this suggest an opportunity to get better value for money? And what potential is there to use emerging technologies to improve customer service?

Mapping this route takes time, but it’s worth the investment if you want to bring about lasting change in your business.

Fancy a chat?

If you’d like to know more about application strategy support, please contact our consultancy team for an informal conversation.

Further reading

Management consultancy services

Recent case studies

Industry 4.0: The fourth industrial revolution

You might think I’m just making things up; Industry 4.0?

The first industrial revolution was mechanization through water and steam power

The second industrial revolution was the one of mass production and assembly lines using electricity

The third industrial revolution saw the adoption of computers and automation.

We have for some years now seen an amazing transformation regarding the way we deliver services and produce products thanks to the digitization of such things as manufacturing, financial services, communications, and engineering and retail. It is so significant it has been termed Industry 4.0.

The fourth industrial revolution enhances the third with smart and autonomous systems fuelled by data and machine learning.

The four design principles of Industry 4.0

There are four recognised design principles integral to Industry 4.0

  • Interconnection — with devices, sensors, and people connecting with each other via the Internet of things (IoT).
  • Information transparency — the transparency afforded by Industry 4.0 technology provides operators with comprehensive information to make decisions. Inter-connectivity allows the collection of large amounts of data and information from many disparate sources, and therefore identify key areas that can be improved.
  • Technical assistance — the technological facility of systems to assist us lot (humans) in decision-making, but perhaps more importantly problem-solving.
  • Decentralized decisions — the ability of cyber physical systems to make decisions on their own and to perform their tasks as autonomously as possible. If you stop and think about this, you will find some examples all around you.

The key components of Industry 4.0

And it consists of many components which you will recognise.

  • Mobile devices
  • Internet of things (IoT) platforms
  • Location detection technologies
  • Advanced human-machine interfaces (screens you touch, things you wear)
  • Authentication and fraud detection
  • Smart sensors, property technology
  • Large scale analytics and advanced processes
  • Multilevel customer interaction and customer profiling (so important in social housing)
  • Augmented reality
  • And there are more…

Industry 4.0 in #ukhousing

So, now you know all about Industry 4.0, the fourth industrial revolution, let’s apply this to our world of social housing.

The social sector, or third sector as some still term it suffers from a lack of focus from governments, a lack of investment and a stigma sometimes that is not just wrong but unjust. The social housing component of the third sector in the UK (Mainly Housing Associations) contribute (the last time I checked) around 60% of the overall not for profit sector overall. Now that is significant!

So, when we talk about this kind of scale, and we look at the delivery of services from landlords and councils, we must admit that technology and Industry 4.0 is needed, not just for catching up with other sectors, but for the improvement of services that have a real impact on people’s lives.

  • Damp and Mould Sensors
  • Compliance Sensors for boilers, heating, gas and fire safety.
  • Machine Learning and AI to efficiently plan maintenance, schedule visits and even guide your staff through traffic.
  • Textual Analysis and Pattern recognition that can help you pinpoint ASB, detect suspected domestic abuse and help you with complaints management.

Slap, bang, in the middle

All the above, and more are driven by various technologies, associated data, communication, people, and insight. Now, go back to the bit about the components of Industry 4.0 and the new industrial revolution.

You can see we are right in the midst of it all. All these technologies can play a part. A big part!

And yes, I know it may look like a massive jigsaw puzzle, so I therefore want to ensure I (and my company DTL Creative) don’t slowdown in the mission to improve social housing through helping the sector and its continuing journey for excellence via the adoption of technology.

If you feel overwhelmed, have a problem needing solved, or just fancy a chat on technology and its application in social housing please get in touch.

How can technology help #ukhousing fight domestic abuse?

Even though England lost, it will have come home for too many people suffering from domestic abuse – what can tech do about it?

England lost last night’s Euro 2020 final to Italy. Even though I’m Dutch and of course a bit sour about ‘my team’ exiting stage left that quickly, I truly wanted the team to do well. Not as much for the country as for the individuals that make up the team, and for those who suffer from domestic abuse.

This team is something else, and regardless of what one makes of the behaviour of a part of the spectators (won’t call them fans) and the media, I personally think it is brilliant to see these young lads stand up (and kneel) for what they believe in; a fairer world where nobody is left behind regardless of the colour of their skin, place of birth, who they love and how they know themselves.

In this light, I also want them to do well because, as is being highlighted more and more over the last few years, there is a very significant relationship between England’s national football team losing and an increase in alcohol-related male-to-female domestic abuse.

As you can read in this brave and sad blog written by a member of staff at a housing provider who for very obvious reasons wants to remain anonymous, football and the emotions and habits that are associated with it (and accepted as such) cannot just be done away with as ‘just a game’; it becomes a sometimes life threatening ordeal of survival. If yesterday’s scenes in London are anything to go by, last night, for too many people like this anonymous author, the only thing that came home was violence and abuse.

Technology isn’t always the saviour

Doing a quick search on ‘technology and domestic abuse’ to see what kind of technology is out there to help victims and survivors of domestic abuse isn’t the great and inspirational read that you may think it is. Indeed, while having access to online sources to search and ask for help, if anything, a lot of these communication technologies that have made their way into our daily habits and lives, such as phones, tablets, laptops and PCs are also the most-used ways to monitor, stalk and harass victims.

Being reachable every time of day already has its downsides, but for those in abusive relationships, a potential constant stream of messages, calls and ‘checking in’ is just the tip of the iceberg. In many abusive relationships, there is no hiding, no locking devices, no passwords, nothing that can keep the abuser from gaining access to what you might be telling your friends and family.

It’s also not just the inherently bad things. Where my partner and I use an app called ‘Life360’ to see whether someone’s on their way home and whether we can start the cooking and the like (and to curb my own anxiety of something happening during the motorcycle commute), others use apps like this to keep track of their victim’s every movement, and refusing or switching it off isn’t an option either, as that will only lead to more (severe) forms of abuse. And let’s not think about hidden ‘nanny cams’ in combination with Wi-Fi…!

Tech for Good: is it possible?

At DTL one of our core mottos is to use Tech for Good. As we have just seen in the previous section, that’s not an easy feat, even the things that we thought we’d design ‘for good’. The government’s encouragement then to ‘design technology products in a way that minimises the opportunities for abuse may help address this issue’ isn’t as straightforward as they make it out to be.

That doesn’t mean we shouldn’t try and keep thinking about how we could use technology in ways that make it at least VERY difficult for malice intent to be invited in. As I say all the time, ‘there’s *rseh*l*s everywhere’. One way or another they will find ways to harm people even using tools and tech that were supposed to be helping people, but we have to keep trying, not just by then trying something completely new, but if tech suppliers and designers can acknowledge that their products might be used in ways they didn’t intend, and actively look out for them so they can work their best to close those doors and iteratively learn and improve, we might help at least some people.

Housing providers, domestic abuse and technology

Housing providers, who are tasked with doing the best they can to provide safe and warm homes for the people who live in the homes they manage, have the opportunity and, dare I say, responsibility, to play a part in trying to make things better. I am not alone in this conviction.  

Alison Inman’s CIH Presidential Make a Stand campaign, working with Women’s Aid and Domestic Abuse Housing Alliance (DAHA) recognised this better than anything else, and has urged housing providers of any size and sort to sign up to their pledge to do their utmost to own that responsibility.

Signing up to the pledge and getting DAHA Accreditation would mean committing to implementing practices and procedures, both in relation to their outward going services and, for example, the way tenancies are set up (legally), but also internally in honing their own housing management systems’ and data capabilities, to prevent, to spot (early) signs of domestic abuse, to seek professional support with how to approach these suspicions in the best and safest possible ways, and how to be part of the solution.

Outward services: what you can do?

1. Appoint (a) dedicated member(s) of staff trained to

  • continuously scrutinise and advise on internal domestic abuse procedures and policies.
  • to function as a first point of contact for ALL staff for advice.
  • to ensure ALL members of staff are aware of the procedures and policies, not just staff who go out and meet tenants.
  • ensure staff going out to tenants, have access to and understanding of devices they use and how they can enable them to report and input domestic abuse-related information on the go. We might often think that this means ‘neighbourhood officers’, but actually, it’s repairs and maintenance staff that actually enter peoples’ homes most often. There are specific training opportunities for repairs and maintenance staff to spot the signs and report to the right person within the organisation as efficiently using technology probably already available in your organisation!

2. Quick Escape/Exit Buttons

Websites that contain information on domestic violence or sexual abuse (should) have a ‘quick exit’ button on every (sub)page that allows people who are afraid their abuser or anyone else might walk into the room and see what they are looking into to close the website in a single click, then opening an often-used random page, such as Google’s front page. The most important thing for me here is to have this button ‘floating’, so people can scroll without losing sight of the button, and perhaps even scroll using the arrows on the keyboard and hover with the mouse over the button to increase reaction time.

3. Shielded Websites

Where Quick Escape buttons mainly help with the initial hiding of activity, they do not automatically erase your browser history and other data. The ‘Shielded Website’ initiative by Women’s Refuge New Zealand is a tool that allows people to search for and ask for help online without fear of it showing up in their browser’s history. It is, as they say, a simple icon which can sit on any website and “launch a powerful resource to help end domestic violence”.

Internal Technical Opportunities

1. Ensure you have an excellent Data Culture to start with

Before I go on to tell what you can do with the data you store in your systems to spot signs of and prevent domestic violence from happening, the most important thing is that everyone understands their responsibility towards data. Data isn’t just an administrative pain; It is the bread and butter of any role. It already was before we switched to computers, because data aren’t ‘digital’ per se. The ledgers and tenancy agreements stored in roller archives are and contain data too. In order to provide great services and providing opportunities to help tenants in danger, it is pertinent that data is correct.

2. Put in place the right security measures in your systems to detect and prevent domestic abuse

Whether it is a customer service operative on the phone for a repair, a neighbourhood officer having a chat about ASB or a rent collection officer asking about arrears, ensure that they have clear security protocols in place in the system, asking the right questions to confirm the identity of the person they are speaking to.

3. Spend time with data scientists and analysts to build tailored reports and alerts that can help you spot (potential) signs of domestic abuse early

Section 5 of the SaveLives.org ‘Safe at Home Report’ shows that regular repairs requests for interior doors, holes in walls, as well as break-ins for exterior doors can be a sign of domestic violence, as well as out of hours repairs. Having reporting in place that can identify these potential cases is key in spotting signs of domestic violence and saving lives. Of course, these are not the only signs. There might be hidden messages and hints in phone calls or emails that clever AI tools and machine learning can help you pick up on; the way we speak and write about things can reveal a lot about our situations, if only we learn how to listen.

The examples above are by no means exhaustive and just some of the things you could/should do and consider. We would LOVE to hear from you if you have any other great best practice procedures and tools that can help others to do what they can to spot and offer relief and support for people living with Domestic Violence as early as possible, whether they have to do with technology or not. We have to keep making a stand, day in day out, not just call attention to it when there’s a big football tournament on.


Dave’s A to Z of business transformation

So, there we were, just working through a daily challenge when someone asks if there is a simple, easy to understand guide to business transformation and innovation: a dummies guide, an A to Z perhaps.

That’s it, there may not be, but there could be. I set myself a challenge of producing an A to Z on this topic. I did this a while back, but as ever times change and wow, have they changed over the last two years.

So, here goes….

Advertise. There is no way transformation can happen in secret. You need to inform the right audience at the right time. Advertise what you are doing to your staff and your customers. Don’t just tell folks in an email. Advertising is a way of selling something, so you should sell the initiative, the transformation, the innovation. Advertise it properly, and dare we say be ambitious.

Bravery. Be brave, use words like great, best, ground-breaking in your ambitions. Strive to get things done differently. Be brave! Reach for the stars. Nobody wants yet another boring IT project! Bravery could be applied to a new more agile workforce with less office space now that we are all used to working from home.

Critique. It’s important to critique where needed on two fronts. One, be critical of your own ideas and work. Two, be critical of others, but for goodness’ sake do it nicely.

Creative. One we like is the ability to be creative, so we are adding this to the 2021 list. We believe that when people get together and given freedom, they bring a sense of creativity to the table. Try it. Ask people to come up with new ways of doing something, and you may just be surprised.

Dare to be great, dare to be different. Dare to be leaders in your craft. In the old days housing was just housing, with very little stepping outside the comfort zone. Now there is every chance to dare to be better, dare to be different. Look at the retail sector, look at other sectors who have embraced change.

Engage. You can’t do everything on your own. You will need to engage others. Again, there is a right way and a wrong way to engage others. Win them over. Be enthusiastic but not overly so.

Freedom. You need freedom to think differently. This does not mean you set up a team in a basement never to be bothered. No, it means thinking space, time, or simply a structure that allows creativity and decision making to be less burdensome.

Great – Be great. Dare to be great. I love this. You should as we said earlier reach for the stars, but I love it when folks show off (again not in a condescending way, but a nice respectful way). Sometimes greatness comes from those who are quiet. The results show, not the individual. So, why not be great? Why not strive to be the best?

Honesty. Be honest with yourself. Do what you can, don’t do what you can’t. However, if you need to stretch outside your comfort zone, engage others. Be honest in identifying your weaknesses and be honest with others.

Ingenious. Why not go that extra mile and be ingenious? You thought we would say innovation didn’t you. Strive to be really clever in what you are trying to do. Bring people together and dare (we used that before; see its making sense now) to be

Jubilation. Celebrate your successes. When something is completed, whether a stage, a specific outcome or an overall project, your celebrations will be noticed if done properly. People will know you believe and see your joy. Its infections. Just don’t run about the office naked saying we did it, we did it!

Karma. (in Hinduism and Buddhism) the sum of a person’s actions in this and previous states of existence, viewed as deciding their fate in future existences. The point here is that transformation and certainly innovation is a constant and never a one off. So, do well in one and the karma will stick with you on the next.

Link. Don’t be tempted to think you are the only ones who can deliver this thing. Use others, ask others and as we said earlier engage. A great trick here is to link to people you wouldn’t normally talk to. Alastair in finance and Sarah in repairs may just have an idea that will change your thinking.

Mad. Be a little mad. I love the mad professor icon. Heinz Wolf was one of my heroes growing up. Now, be careful.       Mad ideas can save lives, can better living, and even change the world. Be careful however, mad ideas have their place, so chose them wisely. You would trust Heinz Wolf to invent something amazing like he did, but would you trust him to run the country?

Never as your first answer say No without consideration. There are strange beings amongst us who seem to like saying no to things without thinking it through. Banish such thinking. Every ‘no’ needs at least two reasons to be accepted.

Originality. Being original is very hard these days. However, you can be original in your application of an old idea.You can also be original in your approach. And if you do have an original idea then sell it like we said at the start. Advertise it.

Project Methodology – Don’t overdo it. Don’t let your transformation project be run by the mechanics of project management methodology. There is a place for it. But don’t let the tail wag the dog. Use it, but don’t let it take over the common sense, the experts, the innovators.

Quantitate – determine the quantity or extent of (something in numerical terms); quantify. There is always a space for calculating how far you take something, so never be scared to get technical and quantify the scale of something.

Rip things up if they don’t work. Sometimes things don’t work. It’s a fact! However, the secret is not to linger on them. Rip it up and start again, as the great Orange Juice sang.

Silo – I have probably used this word more over the years than any other word when dealing with business change in Social Housing. Departments and groups acting in silo’s and not seeking much interaction outside that comfortable bubble can be very dangerous. Entice them out of their silo.

Trump Card. Whatever you do, never behave like Donald Trump. However, there is a trick to the traditional trump card. Have a trick up your sleeve. Your trump card is that something special that is going to ensure you convince the doubters, you sway the ‘on the fence’ folks and you motivate the team when needed.

Versatility can be very powerful. People who can swap from one disciple to another can be great assets to a transformational programme. Use them to bounce ideas around. Ask them to check theories and to test things.

Wow factor. When something works that is that little bit different, that little bit unusual it can have the wow factor. Folks will say wow, I really didn’t think that would work. Some may say ‘wow, that has really changed my life’, or the way they think about something. Like we said earlier, do not be afraid of creating something cool, something amazing. Dare to be different.

Xenophile A person who has a love of foreign people and culture. A person with an interest in celebrating people’s differences. Now what better way of describing the culture of transformation and innovation. Embrace culture even if it is not what you are used to.

Youth. Always a favourite of mine. Involve younger folk. You will be amazed at how much they can contribute, how much energy they have for change and how you can help them help you shape the future.

Zeitgeist. The zeitgeist (German pronunciation /ˈtsaɪtɡaɪst/ Zeitgeist (help·info)) is a concept from eighteenth- to nineteenth-century German philosophy, meaning “spirit of the age” or “spirit of the times”

You can create your own Zeitgesit. At DtL Creative we are creating a space for innovation in the Blue Banana initiative.  We hope this will be the spirit of the times. Create a lab, create a movement.

Any suggestions help us add them and make this a bigger guide.